Matt Farrow


I do business development at Hydrex, decentralized exchange on Base, have been a quota carrying rep for three years. Before crypto I sold enterprise software at Motive and institutional software at VastAdvisor. I also build the products I sell: Tropic Vote is mine, and it is live on Base.

Start here

Experience

Hydrex Current Full-time Quota-carrying

Nov 2025 to present · 9 mo · ve(3,3) DEX on Base

Business Development, Ecosystem and Partnerships
  • Partner relationship management. Grow and maintain strategic partnerships through consistent communication, engagement, and tailored support to drive platform adoption.
  • Incentive program design and launch. Created and executed a tiered rewards program to recognize top partners and encourage long-term platform commitment and incentive alignment.
  • Product strategy and feature development. Collaborated on automation and user features to streamline workflows and improve overall partner experience on the platform.
Motive Full-time 2 promotions

Oct 2024 to Aug 2025 · 11 mo · Austin · Fleet software

Senior SDR, Enterprise Jul to Aug 2025 Promotion 2
  • Completed my tenure with $1.14M late stage pipeline, with expected pending ACV of 617k by the end of Q4.
  • Completed comprehensive training in business value cases, RFPs, and demo stack to enhance AE enablement.
  • Developed an AE/SDR account tracker and Salesforce hygiene SOPs, improving forecast visibility for the team.
SDR, Enterprise Jan to Jun 2025 Promotion 1
  • Responsible for $523K closed-won annual contract value.
  • Sourced multiple 7-figures in qualified pipeline.
  • Proactively engaged with high-value enterprise accounts in logistics, transportation, and supply chain industries to uncover opportunities for Motive's fleet management solutions.
SDR, Mid-Market Oct to Dec 2024
  • Average Q4 attainment: 132%.
  • Sourced 7-figures in qualified pipeline.
  • Conducted sales and business development for AI-powered dash cams, connecting products with the physical economy.
VastAdvisor Part-time Concurrent with Motive

Jan 2025 to Aug 2025 · 8 mo · Remote · AI tooling for RIAs

Business Development
  • Sold software supporting $1.93B in aggregate AUM across 5 institutional advisors, with 0% churn during my tenure.
  • Owned end-to-end sales process, helping to develop a repeatable playbook for the RIA channel.
  • Converted over 85% of initial discovery calls with qualified leads into demo opportunities.

Their assets, not mine. I sold the software, I did not manage the money.

Jan 2024 to Sep 2024 · 9 mo · Austin · Wealth management

Wealth Management Associate, Business Development May to Sep 2024
  • Exceeded weekly cold call target by 201.2%, achieving a record-setting 1,006 calls.
  • Executed 5,003 cold calls with an average contacts-achieved to meeting-set ratio of 38%.
  • Developed and implemented a new data analysis system that improved sales pipeline management and forecasting accuracy.
Wealth Management Trainee Jan to May 2024
  • Selected for Equitable Advisors' pre-contract financial professional development program, focusing on investment strategies and risk management.
  • Successfully prepared for and passed FINRA's SIE and Series 7 exams.
Cartesi Contract

Sep 2023 · 1 mo · Remote

Guest Lecturer
  • Developed a presentation on Ethereum mechanics, limitations, and Cartesi's solutions.
  • Introduced Cartesi's optimistic rollup tech and Linux-based execution environment.

Timeline

Hydrex
VastAdvisor
Motive
Equitable
Jan 24 Jan 25 Jan 26 Jul 26

VastAdvisor was part-time and ran inside Motive, so it adds no months.

Built

Background

Purdue University ›B.S. Economics, Aug 2019 to Dec 2023. San Clemente High SchoolValedictorian. Founded the investment club at sixteen.

Licenses

FINRA Series 7, General Securities RepresentativeMay 2024 FINRA Securities Industry EssentialsMar 2024 Life, Accident and Health Producer, California2024

Skills

Business Development · Partnerships · Institutional Sales · Incentive Design · Data Analysis · Salesforce · HubSpot · DeFi / ve(3,3) · Solidity reading · Python · MongoDB · On-chain analysis

Writing

Worked at

HydrexMotiveVastAdvisorEquitable AdvisorsCartesiPurdue