Matt Farrow
I do business development at Hydrex, decentralized exchange on Base, have been a quota carrying rep for three years. Before crypto I sold enterprise software at Motive and institutional software at VastAdvisor. I also build the products I sell: Tropic Vote is mine, and it is live on Base.
Start here
Experience
Business Development, Ecosystem and Partnerships
- Partner relationship management. Grow and maintain strategic partnerships through consistent communication, engagement, and tailored support to drive platform adoption.
- Incentive program design and launch. Created and executed a tiered rewards program to recognize top partners and encourage long-term platform commitment and incentive alignment.
- Product strategy and feature development. Collaborated on automation and user features to streamline workflows and improve overall partner experience on the platform.
Senior SDR, Enterprise
Jul to Aug 2025
Promotion 2
- Completed my tenure with $1.14M late stage pipeline, with expected pending ACV of 617k by the end of Q4.
- Completed comprehensive training in business value cases, RFPs, and demo stack to enhance AE enablement.
- Developed an AE/SDR account tracker and Salesforce hygiene SOPs, improving forecast visibility for the team.
SDR, Enterprise
Jan to Jun 2025
Promotion 1
- Responsible for $523K closed-won annual contract value.
- Sourced multiple 7-figures in qualified pipeline.
- Proactively engaged with high-value enterprise accounts in logistics, transportation, and supply chain industries to uncover opportunities for Motive's fleet management solutions.
SDR, Mid-Market
Oct to Dec 2024
- Average Q4 attainment: 132%.
- Sourced 7-figures in qualified pipeline.
- Conducted sales and business development for AI-powered dash cams, connecting products with the physical economy.
Business Development
- Sold software supporting $1.93B in aggregate AUM across 5 institutional advisors, with 0% churn during my tenure.
- Owned end-to-end sales process, helping to develop a repeatable playbook for the RIA channel.
- Converted over 85% of initial discovery calls with qualified leads into demo opportunities.
Their assets, not mine. I sold the software, I did not manage the money.
Equitable Advisors ›
Full-time
Wealth Management Associate, Business Development
May to Sep 2024
- Exceeded weekly cold call target by 201.2%, achieving a record-setting 1,006 calls.
- Executed 5,003 cold calls with an average contacts-achieved to meeting-set ratio of 38%.
- Developed and implemented a new data analysis system that improved sales pipeline management and forecasting accuracy.
Wealth Management Trainee
Jan to May 2024
- Selected for Equitable Advisors' pre-contract financial professional development program, focusing on investment strategies and risk management.
- Successfully prepared for and passed FINRA's SIE and Series 7 exams.
Cartesi ›
Contract
Guest Lecturer
- Developed a presentation on Ethereum mechanics, limitations, and Cartesi's solutions.
- Introduced Cartesi's optimistic rollup tech and Linux-based execution environment.
Timeline
Hydrex
VastAdvisor
Motive
Equitable
Jan 24
Jan 25
Jan 26
Jul 26
VastAdvisor was part-time and ran inside Motive, so it adds no months.
Built
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Tropic VoteNon-custodial vote optimization for Hydrex ve(3,3). Holders delegate earning power only and keep 95%. Mine, not Hydrex's.
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Tropic Toolsve token APR rankings, so a holder can see what a lock is worth against the alternatives.
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Boiler BlockchainCo-founder and president. Purdue's first blockchain club, 150+ students in term one.
Delta-neutral MEV botCustom intelligence platform, MongoDB on-chain backbone. No public link.
Background
Purdue University ›B.S. Economics, Aug 2019 to Dec 2023.
San Clemente High SchoolValedictorian. Founded the investment club at sixteen.
Licenses
FINRA Series 7, General Securities RepresentativeMay 2024
FINRA Securities Industry EssentialsMar 2024
Life, Accident and Health Producer, California2024
Skills
Business Development · Partnerships · Institutional Sales · Incentive Design · Data Analysis · Salesforce · HubSpot · DeFi / ve(3,3) · Solidity reading · Python · MongoDB · On-chain analysis
Writing
Worked at
HydrexMotiveVastAdvisorEquitable AdvisorsCartesiPurdue