Matt Farrow
Business Development & Partnerships at Hydrex, a MetaDEX on Coinbase's Base blockchain, with a history of closing complex, multi-stakeholder deals and owning them through delivery. I maintained 0% churn across 5 institutional RIAs representing $1.93B aggregate AUM at VastAdvisor, and 18 out of 29 partnerships I closed at Hydrex still have active assets on our platform.
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Experience
- As the second GTM hire, negotiated and closed 29 partnerships generating $341K in realized profit, selling through a bear market to teams whose tokens were down over 90%. 18 of those still hold active assets on the platform.
- Partner book is at $3.1M peak TVL and $1.7M live, with $60K in realized fee revenue and $281K in bribes added.
- Closed $125K+ in partner profit in my first three months, ramping to $72K monthly attainment by month three.
- Built and managed the partner pipeline with cold outbound, inbound, and warm intros, closing partners across DeFi, stablecoin issuers, RWAs, DePIN, gaming, and x402 and AI projects.
- Designed and led the Admiral's Club campaign, which drove $951K in TVL across five partners, achieving 340% of target assets and generating more than $87K in direct profit in 10 weeks.
- Founded and shipped a non-custodial vote optimization platform for Hydrex ve(3,3). Holders delegate earning power only, the veNFT never leaves their wallet, and holders keep 95% of rewards.
- Grew from $0 to $200K+ under management and roughly 7.5% of all delegated supply in under 2 months, with zero paid marketing.
- Led a 4-person team across product, smart contracts, and GTM.
My own venture, independent of Hydrex. The 5% protocol fee accrues to Tropic Vote, not to my employer.
- Finished the Motive tenure at 117% SQM quota attainment.
- Completed my tenure with $1.14M late stage pipeline, with expected pending ACV of $617K by the end of Q4.
- Completed comprehensive training in business value cases, RFPs, and demo stack to enhance AE enablement.
- Developed an AE/SDR account tracker and Salesforce hygiene SOPs, improving forecast visibility for the team.
- Sourced $1.97M in qualified pipeline across Q1 and Q2 against a $1M target, 197% of target.
- Responsible for $523K closed-won annual contract value.
- Proactively engaged with high-value enterprise accounts in logistics, transportation, and supply chain industries to uncover opportunities for Motive's fleet management solutions.
- Average Q4 attainment: 132%.
- Promoted to the Enterprise team in three months, against a typical timeline of one year.
- Sourced 7-figures in qualified pipeline.
- Conducted sales and business development for AI-powered dash cams, connecting products with the physical economy.
- Sold VastAdvisor's fintech software suite to institutional Investment Advisory firms managing $1.93B in aggregate AUM, and maintained 0% churn during my tenure.
- Owned the full institutional sales cycle selling into RIAs, converting 85%+ of discovery calls into demos.
- Onboarded 5 RIAs ranging from $30M to $1B+ in AUM.
Their assets, not mine. I sold the software, I did not manage the money.
- Exceeded weekly cold call target by 201.2%, achieving a record-setting 1,006 calls.
- Executed 5,003 cold calls with an average contacts-achieved to meeting-set ratio of 38%.
- Developed and implemented a new data analysis system that improved sales pipeline management and forecasting accuracy.
- Selected for Equitable Advisors' pre-contract financial professional development program, focusing on investment strategies and risk management.
- Successfully prepared for and passed FINRA's SIE and Series 7 exams.
- Developed a presentation on Ethereum mechanics, limitations, and Cartesi's solutions.
- Introduced Cartesi's optimistic rollup tech and Linux-based execution environment.
Timeline
VastAdvisor was a contract role and ran inside Motive, so it adds no months. Tropic Vote is my own venture and runs alongside Hydrex.
Built
Background
Licenses
Skills
Business Development · Partnerships · Institutional Sales · Incentive Design · Data Analysis · Salesforce · Salesloft · GoHighLevel · LinkedIn Sales Navigator · ZoomInfo · Claude Code · DeFi / ve(3,3) · Solidity reading · Python · MongoDB · On-chain analysis
Writing
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